Tools for your path to revenue.

Where I publish what I build for marketing leaders and founders: free tools to help you build a path to revenue, and the systems that run it. New ones land here as I make them.

What's here now

All free, all a few minutes, and none of them end in a pitch.

Strategic Alignment Score

Do you have a path to revenue, or just activity?

Twelve questions on the four layers that decide whether marketing turns into revenue: who you sell to, how they decide, what moves them, and where you measure. Start here if you're not certain the plan itself is right.

Score my alignment

Systems Readiness Score

You have a plan. Can your team run it?

Twelve questions on workflows, ownership, flow and leverage. It finds where work stalls, and it's blunt about the case where the answer is you. Start here if the plan is fine and the work isn't getting done.

Score my readiness

AI Fluency Score

How AI-fluent is your marketing team, really?

The one your team takes rather than you. Send a link, each person answers, and you get a score for the department, the spread across the team, and where AI isn't being used at all.

Set up the assessment

Find your setup

Three questions, then the right place to begin.

Software you run yourself, a consultant alongside your team, or a team that runs it for you. Under a minute, and it tells you honestly when the answer is none of the three.

Take the quiz

Something you wish existed?

Tell me what you'd actually use. I build these because the same problems keep coming up in client work, so if you're stuck on something, there's a good chance others are too.