Find out what's blocking your path to revenue.
A diagnostic across the layers of your marketing. It shows where your business is, where it breaks, and whether the fix is strategy, systems, or both. Then a roadmap to fix it.
The audit answers two questions.
Do you have a clear path to revenue?
Are you targeting the right audience? Do you understand their buying journey? Is your strategy built on it? And do you have the marketing collateral, touchpoints, and channels that move them from impressions to clicks to leads to revenue? That's your strategy.
Can you run it?
Do your day-to-day operations support that path? The most important workflows, the team composition, the system around it, where AI fits, and whether your team has the capacity to run it. That's your systems.
You get a clear picture of where you are.
The audit checks the five layers in order and shows you the level your business is at. You might have the right strategy and lack the system to run it. You might have a strong team running channels that were never built on one strategy. Either way, you leave knowing the bottleneck, and with a roadmap across strategy and systems to fix it.
What it looks like in practice
One of the largest homegrown B2B tech companies in the Philippines. A marketing team of twelve. Years of marketing assets. Strong numbers: plenty of impressions, plenty of clicks.
Lead quality was weak, and the conversion from those leads to revenue was weaker. The audit found why. The content was fragmented, built up over years with no shared map. Day-to-day execution was split across teams. Every channel was running its own strategy. A lot was getting done, and none of it was compounding.
The roadmap that came out of it
Strategy first: one path to revenue across every channel, built on how their buyers actually decide, with every piece of collateral given a job. Then systems: one way of running it across the team, with the workflows written down and AI inside the ones that matter most.
What I look at
The people
Interviews with the founder, sales, and marketing, separately, because they rarely tell the same story.
The numbers
Impressions, clicks, leads, and revenue by channel, and where the drop-off happens between them.
The collateral
Every piece of marketing you have, mapped against your customer's buying journey to see which stages it serves and which it misses.
The operation
Team composition, the day-to-day workflows, the tools, and how AI is really being used, as opposed to how it's described.
How it runs
Fixed scope and a fixed fee, agreed before we start. Interviews, a review of the numbers, the collateral, and the operation, then a written diagnostic, a readout call, and the roadmap.