Build your path to revenue.
The right audience, their buying journey, a strategy built on it, and the marketing collateral and channels that move them from impressions to clicks to leads to revenue. For B2B tech and healthcare companies.
Lots of activity. None of it compounding.
- Impressions and clicks are up. Lead quality isn't, and neither is the conversion to revenue.
- Every channel runs its own strategy, so the work adds up to activity instead of a path.
- Years of content and collateral, and nobody can say which stage of the buyer's journey each piece serves.
- Nobody can draw a straight line from what marketing did last quarter to a signed deal.
Four questions, answered in order.
Your path to revenue is built on your customer's path to purchase. So the strategy starts with them and works forward to the collateral and channels that move them.
1. Are you targeting the right audience?
Who you sell to, understood all the way round: their needs, pain points, aspirations, and what they're trying to get done. Named precisely enough that everyone in the company says it the same way.
2. Do you understand their buying journey?
Their path to purchase, stage by stage, from first curiosity to lifetime value. The questions they ask at each stage, where they research, who they compare, and where they stall.
3. Do you have the right strategy?
What you say, what you offer, and what you prove at each stage of that journey, built on how they actually decide rather than on what the team feels like publishing.
4. Do you have the collateral and channels to move them?
The marketing collateral and touchpoints that meet your audience at every stage and drive them from impressions to clicks to leads to revenue, through the right channels, with the right metrics to watch.
What you leave with
A clear path to revenue: the audience, their buying journey, the strategy built on it, and a plan for the collateral and channels that move them from impressions to revenue. A shared definition of a qualified lead that sales and marketing both signed. And a scorecard that tells you every month whether the path is working.
Then it needs a system to run it
A path nobody runs is a document. The second question is whether your team, your workflows, and your operations can run it every week. That's the Systems page.
How it runs
Every engagement starts with the audit, so we know what we're fixing before we fix it. Fixed scope and a fixed fee, agreed before we start.